Ehtnographies considered harmful, but only when you do them, because you do them wrong

That's what the paper seems to be saying. So the title is pretty misleading, by which of course I mean "Ethnography considered harmful" by Andy Crabtree, Tom Rodden, Peter Tolmie and Graham Button. They argue that ethnographies are becoming to focused on "situated actions" rather than dealing with people as a whole. I can see this being an issue, like when the designers think of notifying you with different beeps, but every designer does this, and eventually you have a nonstop cackaphony of blips and bleeps that you end up answering the toaster and finding breadcrumbs in the dvd player.

Anyway, these sacred guardians of "ethnographies" seem to just be pushing for a name change, but that doesn't seem to be worth the subject of a whole paper. Geez guys.